data protection

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6. online marketing

Google AdWords Remarketing

We use Google Adwords to advertise this website in Google search results and on third-party websites. If you have given us your consent in accordance with Art. 6 Para. 1 S. 1 lit. a DSGVO, the so-called remarketing cookie will be set by Google when you visit our website, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit. The data collected in this context will be deleted after the purpose and end of the use of Google AdWords Remarketing by us.

Additional data processing will only take place if you have consented to Google linking your web and app browsing history to your Google Account and using information from your Google Account to personalize ads you see on the web. In this case, if you are logged in to Google during your visit to our website, Google will use your information in conjunction with Google Analytics data to create and define target audience lists for cross-device remarketing. Google will temporarily link your personal data with Google Analytics data in order to form target groups.

Google AdWords Remarketing is a service provided by Google LLC (www.google.de).

The Google LLC is headquartered in the USA and is certified under the EU-US Privacy Shield. A current certificate can be here can be seen. As a result of this agreement between the USA and the European Commission, the latter has established an adequate level of data protection for companies certified under the Privacy Shield.

You can revoke your consent at any time with effect for the future by using the remarketing cookie via this link Deactivate You can also register at the Digital Advertising Alliance about the setting of cookies and make settings for this.

7. social media plug-ins

Using Social Plugins from Facebook, Instagram

So-called social plugins ("plugins") from social networks are used on our website.

When you visit a page of our website that contains such a plugin, your browser establishes a direct connection to the Facebook, Google, Twitter or Instagram servers. The content of the plugin is transmitted by the respective provider directly to your browser and integrated into the page. By integrating the plugins, the providers receive the information that your browser has called the corresponding page of our website, even if you do not have a profile or are currently not logged in. This information (including your IP address) is transmitted by your browser directly to a server of the respective provider (possibly to the USA) and stored there. If you are logged in to one of the services, the providers can assign the visit to our website directly to your profile in the respective social network. If you interact with the plugins, for example by pressing the "Like" or "Share" button, the corresponding information is also transmitted directly to a server of the provider and stored there. The information is also published on the social network and displayed to your contacts there. This serves to safeguard our predominantly legitimate interests in an optimal marketing of our offer in accordance with Art. 6 para. 1 sentence 1 lit. f DSGVO.

The purpose and scope of the data collection and the further processing and use of the data by the providers as well as a contact option and your rights in this regard and setting options to protect your privacy, please refer to the privacy notices of the providers.

https://www.facebook.com/policy.php

https://help.instagram.com/155833707900388

If you do not want social networks to directly associate the information collected through our website with your profile on that service, you must log out of that service before visiting our website. You can also completely prevent the plugins from loading with add-ons for your browser, e.g. with the script blocker "NoScript" (https://noscript.net/).

Our online presence on Facebook, Instagram

Our presence on social networks and platforms serves a better, active communication with our customers and prospective customers. There we inform about our products and current special offers.

When you visit our online presence in social media, your data may be automatically collected and stored for market research and advertising purposes. So-called user profiles are created from this data using pseudonyms. These can be used, for example, to place advertisements inside and outside the platforms that presumably correspond to your interests. For this purpose, cookies are usually used on your terminal device. The visitor behaviour and the interests of the users are stored in these cookies. Pursuant to Art. 6 para. 1 lit. f., this serves the following purpose DSGVO, the safeguarding of our predominantly legitimate interests in an optimised presentation of our offer and effective communication with customers and interested parties within the scope of a weighing of interests. If you are asked by the respective social media platform operators for their consent to data processing, e.g. with the help of a checkbox, the legal basis for data processing is Art. 6 Para. 1 lit. a DSGVO.

Insofar as the aforementioned social media platforms have their headquarters in the USA, the following applies: The European Commission has issued an adequacy decision for the USA. This goes back to the EU-US Privacy Shield. A current certificate for the respective company can be here can be seen.

The detailed information on the processing and use of the data by the providers on their pages as well as a contact option and your rights in this regard and setting options to protect your privacy, in particular opt-out options, please refer to the below linked data protection information of the providers. Should you need any help in this regard, please do not hesitate to contact us.

Facebook: https://www.facebook.com/about/privacy/

Data processing is carried out on the basis of an agreement between jointly responsible parties pursuant to Art. 26 DSGVO, which you can view here:

https://www.facebook.com/legal/terms/page_controller_addendum

Instagram: https://help.instagram.com/519522125107875

Possibility of objection (opt-out):

Facebook: https://www.facebook.com/settings?tab=ads

Instagram: https://help.instagram.com/519522125107875

8. contact possibilities and your rights

As a data subject, you have the following rights:

• pursuant to Art. 15 DSGVO, you have the right to request information about your personal data processed by us to the extent specified therein;
• pursuant to Art. 16 DSGVO, you have the right to demand the immediate correction of incorrect or incomplete personal data stored by us;
• the right, pursuant to Art. 17 DSGVO, to demand the deletion of your personal data stored by us, unless further processing is required.
• - on the exercise of freedom of expression and information;
• - to fulfill a legal obligation;
• - for reasons of public interest, or
• - for the assertion, exercise or defence of legal claims
• is required;
• the right, pursuant to Art. 18 DSGVO, to request the restriction of the processing of your personal data, insofar as
• - the correctness of the data is denied by you;
• - the processing is unlawful, but you refuse to delete it;
• - we no longer need the data, but you need it to assert, exercise or defend legal claims, or
• - you have lodged an objection against the processing under Article 21 DSGVO;
• Pursuant to Art. 20 DSGVO, you have the right to receive the personal data you have provided to us in a structured, common and machine-readable format or to request transmission to another responsible party;
• the right to complain to a supervisory authority pursuant to Art. 77 DSGVO. As a rule, you can contact the supervisory authority at your usual place of residence or workplace or at our company headquarters.

If you have any questions regarding the collection, processing or use of your personal data, for information, correction, restriction or deletion of data as well as revocation of consents given or objection to a specific use of data, please contact us directly via the contact data in our imprint.

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right of objection

Insofar as we process personal data as described above in order to safeguard our predominantly legitimate interests as part of a weighing of interests, you may object to this processing with effect for the future. If the processing is carried out for direct marketing purposes, you may exercise this right at any time as described above. Insofar as processing is carried out for other purposes, you are only entitled to object if there are reasons arising from your particular situation.

After exercising your right of objection, we will not process your personal data further for these purposes unless we can prove compelling reasons for processing worthy of protection which outweigh your interests, rights and freedoms, or if the processing serves the assertion, exercise or defence of legal claims.

This does not apply if the processing is carried out for the purposes of direct marketing. Then we will not further process your personal data for this purpose. ********************************************************************

privacy statement created with the trusted shops Legal copywriter in cooperation with Wilde Beuger Solmecke Attorneys at Law.